Instagram is an amazing tool that can help you grow your business, but one big downside to it is the amount of time that it takes to get a good following on the platform from people who are actually interested in you and your product and service.
Thankfully, automation tools can help, they can take away the time spent on the platform completing mundane tasks so you can work on what really matters, content. Here are five ways Instagram automation tools can help to grow your business.
You can use automation for pretty much anything, but one of the best features is scheduling. You may not always have access to your phone or have the time to consistently post, this is where scheduling comes in. Before you start scheduling your posts, make sure that you have used Instagram’s analytics to see where your largest audience is coming from and your best engagement times and schedule your posts to fit that criterion.
Scheduling can help you grow your audience, especially if you can’t be active when your target market is due to time difference. You can schedule all aspects of your post, from the content itself, to the caption and the hashtags used, it really will save you time and effort, but it will also make sure that your customers see your posts.
Liking is one of the best ways to get your brand and your feed noticed, but it can be monotonous going through your explore page or your competitors follow list to like people’s content that reflects yours. Automation can stop you having to do that and free up your valuable time.
Most tools have the same way of configuring how you like posts, so before you start, you want to make sure that you know who your target market is and the amount of likes you want to give out per day. Whilst it would be easy to set the target really high, you want to fly under the radar of Instagram’s algorithms, as anything that is too high may well flag and could result in your account being blocked. Keep between 400 and 500 likes per day and give your automation tool time to sleep, so that it replicates the behaviour of a human.
Growth services are amazing for follow, unfollow and follow back. These are all things that are difficult to monitor, especially if you have a large following. You want to make sure that your followers’ number is higher than your following number but to do this, you want to make sure you are unfollowing the correct accounts. You don’t want to be unfollowing friends and supporters that you have had since inception, so the follow/unfollow feature of automation will help you do this. This will help grow your following as the more accounts you follow, the more will follow you! Simply tell it which accounts it can’t unfollow and it will do the rest for you, freeing up your time to engage with more worthwhile activities!
The organic growth strategy is one of the hardest out there to deploy well. If you were to do it yourself, you would spend the majority of your time on the platform following other accounts. By using automation to organically grow your following you can be sure that you are only engaging with accounts that match your parameters, this ensures that you have a higher conversion rate with it comes to them liking your feedback which can translate into a higher level of sales of your product or service. Again, take the time in understanding your target audience so that you can break this down into your tools configuration section, this will save time later as you won’t have to revisit and recalibrate if you aren’t getting the results you require.
Commenting On Posts
Instagram is all about engagement and how you interact with others on the platform; it is more than a numbers game and requires you to understand what other people want to hear. With this in mind, automate commenting on others feeds and posts but don’t just auto comment with emojis or generic lines. Ask questions like ‘how did you do that!?’ you have more chance of garnering a response and people are more likely to follow you back if you validate them with interest and meaningful interactions.
Automation is an amazing tool for Instagram, especially when used correctly. Make sure you are getting the most from it and automate all the tasks that take up a lot of time but can be done through deploying different bots and tools. Once you have streamlined your automation processes and procedures, you will be able to spend your time on what really matters on Instagram and that is creating amazing, original and high-quality content for your audience.
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