Instagram embraces video content to post reels more broadly than any other social media platform.
Instagram Reels are found on the Explore page, where more than 50% of the total active Instagram users are found. Instagram Video has seen an 80% rise in the time of watching the content.
Although both the Instagram content types are performing well, there is a constant, lingering question –
Which Is better: Instagram post Reels Or Instagram Videos.
Let’s start with the answer by defining each Instagram Content-type.
Instagram Videos or Post Reels
When Instagram was launched, it was just a platform to share images with your friends and family. However, the more digitized we started becoming, people were so engrossed in video content. Realizing how the video content is covering the market. Instagram launched IGTV.
IGTV is about sharing video content on Instagram. However, soon this idea also started losing traction in the industry. In October 2021, Instagram decided to leave the solo idea of IGTV to create Instagram videos.
Depending on what type of content you are posting on Instagram, the length of the Instagram Video can vary from 15 seconds to 60 minutes. In addition to having Instagram videos, you can preview videos.
With the preview features in place, brands have seen their views skyrocketing to 300%. Now imagine the same results, but you can monetize your content within Instagram this time.
In fact, you can even buy real likes on Instagram to boost your ROI.
Not to forget the Instagram series. With the Instagram video, you get access to the Instagram Series. The Instagram series helps you create one video after another to create something big.
The opportunities with Instagram videos are huge. You get the opportunity to dive deep into topics that are relevant to your brand and your audiences. This helps to create among yourself and viewers.
Before starting with Instagram Reels, let us make you aware that Instagram never intended to have a feature to share shorter video content.
However, seeing how TikTok was becoming famous with only a couple of seconds of video, Instagram Reel was the response from Instagram.
Short forms of video were never considered to be information and hence were always neglected. But, TikTok brought the revolution. When people finish watching the video, they are already immersed in the content.
For Instagram Reels, you can create video content that varies from 15 seconds to 60 seconds. When you open the Instagram application, the Reel tab acts like your exploration page to discover new content.
Instagram Reels offers editing features like filters, music, and different sounds for creators. In addition, you can use the text feature to even write something on the screen.
You are free to scroll down all the Reels and enjoy the content for the users.
Instagram Reels Vs. Instagram Video: Which One Is Better?
There are no wrong answers. Instagram Reels and Instagram Video both offer different content types.
One is a short video form that keeps the content more crisp and precise, while the other is a long video form that offers more depth and information.
Both have different needs and offer different reaches. It is up to you to decide what content type you need for your business.
If you want to increase your discoverability and reach new audiences, Instagram Reels might be the best content to go for. However, Instagram Video is more effective if you intend to educate your audiences.
There you have it!
Now you know the difference between the two and how each content type caters to marketers. Both the content offer a unique set of features and target different types of audiences. So, be vigilant about which strategy you choose for your business.
That being said, if you are curious to know about marketing strategies for each content type, you can reach out to us. We have a team of professionals that can guide you with your Instagram marketing campaign.