The Four Types of Digital Transformations. I haven’t met someone who doesn’t hunger for success. Why? Because it’s an innate desire in humans. People do all sorts of things to step up the ladder and move to higher ground. Even the most accomplished business persons don’t just sit in their homes because their net worth is in billions. They are still thinking of ways to better their best. Whether the enterprise is family-owned or a solo venture, all shareholders would want to see the business advance.
To enhance efficiency, many companies are opting for digital transformation. It’s a detailed process that involves the use of technology to improve business operations. New innovations that spring up every now and then have fueled the desire for this change. However, things just don’t happen overnight. Adequate planning and pooling of resources enable the smooth running of the project.
Those at the helm of the company often spearhead the transformation. Wanting to widen the scope of business, earn more revenue and adapt to customer needs, they look for a digital transformation company to effect the changes. The new methodologies are implemented across different departments. However, the company’s core values should remain in place. Those are critical aspects that need to be preserved.
Can a car move without all its wheels? That’s impossible. The number four actually brings the idea of completeness. Similarly, digital transformation encompasses the four main types. These are business model, domain, business process and organizational change. However, many people think that when they use technology to enhance one aspect, digital transformation has taken place. The truth of the matter is, overemphasis of one while ignoring the rest is ineffective. True success is attained when all four are changed. Read on to learn more about them.
- Business model
Before you started the company, you already knew the product you are bringing in the market and the target population. However, thanks to technological advancements, business models are shifting. Instead of being profit-driven, companies focus on customer satisfaction. They are concerned about service delivery because at the end of the day, consumers are the main reason for being in business. I-Tunes by Apple and Netflix are living proof of the benefits of re-strategizing business models.
By reshaping their values, establishments are laying a firm foundation for success. Those in managerial positions take the lead since they have the responsibility of steering the business forward.
Technology knows no boundaries. Its availability provides plenty of growth opportunities. It only takes the creation of specific programs during coding and a multi-purpose software is developed. Most are tailored to rectify deficiencies or boost already existing systems. The process becomes complex since many businesses have in-built technological infrastructure that has been used for a long time. A transition would mean all these data will have to be incorporated into the new technology. However, with the right team of experts, the daunting task is handled professionally.
In recent years, new domains have turned the tables in unprecedented ways. Cloud computing, artificial intelligence and the Internet of Things top in most companies. Take Amazon as an example. The renowned worldwide retailer now boasts of having the largest cloud computing service. Initially, tech giants like Microsoft and Google dominated this space but now they have been replaced with AWS (Amazon Web Services).
If you own a small enterprise, you might be thinking that only big companies can afford to implement these changes. With a little more searching, you might find a digital transformation company that works with small and medium-sized businesses.
The use of modern domains helps in the diversification of products. Companies can launch new goods that differ from their area of specialization. This not only leads to more gains but also increases competitiveness, therefore, reducing monopoly.
- Business process
In this aspect, the focus is on how to use technology to improve daily operations. Production alone isn’t enough. Efficiency is important so that available resources can be utilized to their maximum. In digital transformation, technologies such as analytics, API and data are widely applied. What are the benefits of incorporating such systems?
For one, the quality of your product improves. Through analytics, you easily get customer feedback then use it to make necessary adjustments. The more convenient you are, the more consumers will recurrently seek your services. Additionally, technology enables the storage of huge amounts of data and fast retrieval, therefore, simplifying business operations.
- Organizational change
Even if the CEO is championing the digital transformation, all efforts might be in vain if the employees have a rigid mindset. For the process to be fruitful, workers will need to understand the reasons behind the change and the resulting benefits. This might motivate them to support the management. They will have legitimate fears that need to be addressed. For example, will there be a reshuffle in departments and will the new software be easy to navigate? Of what use will the machines have if those on the ground are apprehensive to operate them?
Training is essential if this goal is to be attained. Workers need regular sessions so that they can be acquainted with the new approach to work. Additionally, the tyranny of the managerial class should reduce and instead be replaced with open communication. Decisions should be made after enough consultations with relevant parties. Workers are complements, not competitors.
The bottom line
Many cooperate are placing much emphasis on digital transformation and with good reasons. When technology is applied in business operations, productivity and efficiency are greatly improved. Companies access new markets, customer experience is enhanced and of course, profits escalate. The rate at which new technologies are helping businesses to reach new milestones is creating more interest in IT.
Digital transformation is successful when all four aspects are integrated. The business model, domain, business process and cultural change go hand-in-hand. That holistic approach ensures the longevity of the new strategies. Technology is very dynamic so expect more changes along the way. But the direction your business will take after the transformation will leave you will zero regrets.