When it comes to securing a solid customer base and generating revenue on the internet, your brand image plays a critical role in your company’s success. Why is your company’s brand image so important? It builds trust with your targeted audience, and it also gives your company credibility.
Trust is the primary reason why so many companies take careful precautions with choosing a firm to moderate their user-generated content. These firms can help create a strong brand, or they can destroy it. Let’s go over eight tips that can help you hire a dependable firm that can moderate your UGC with ease.
1. Look for a Firm with Experience
You should consider working with a firm that has been in the business for several years. An experienced company will be familiar with your needs. They have also mastered the training and technical processes that will help your company set up a strong brand in any business vertical.
2. Find Companies with an Open-Door Policy
You will have more success with a company that has an open-door policy. The company should not have a problem with giving you a personal tour of their working space or facility. If you cannot make it there, you should ask for photographs and videos. If the company refuses your request, you should move on.
3. GDPR Compliant
Being GDPR compliant is not an option these days. Your prospective partner must comply with the General Data Protection Regulation. Make sure you ask to see their Data Processing Agreement.
4. 24/7 Customer Support
User-generated content flows throughout the entire day. Whether its morning or night, users want to see their content. The firm should offer customer support 24/7.
5. Speed is Important
Time is a serious issue when it comes to user-generated content. Your partner must understand the importance of staying on top of the material. If your user-generated moderation partner fails to stay ahead of the game, this will give your targeted audience the impression that your UGC is outdated, which can hurt your business.
6. Deal with a Specialist
Some companies offer a complete package. They will take care of the content review, data entry, and customer service. It may seem like a good idea to partner with a firm like this, but they may fail to meet your expectations.
Content review requires time, patience, and dedication. Therefore, you should work with a partner that specializes in content review. You will get better results.
Your business will begin to grow over time. You should hire a company that can help scale your operation. Your partner’s team must be ready to take your business to the next level. If your partner has a large staff, they should be capable of achieving this feat.
8. Live Moderation
It doesn’t take a rocket scientist to see that AI plays a huge role in the moderation process. However, humans do a better job of breaking down complex contexts and criteria. Keeping your eyes open for a company that offers that special human touch will help your company.
You must take measures that will help your company establish a strong brand. It will be wise for you to hire a company that offers quality user-generated content moderation. Taking heed to the eight tips listed above can help you choose the right partner for the job.