Your Step-by-Step Beginner’s Guide to Using Facebook Ads

Beginner’s Guide to Using Facebook Ads

When your targetted audience is on their mobile phones most of the time, you have to take advantage of that. You need to reach out to them in a manner that will get you the best ad campaign ROI (return on investment) and the most conversions.        

So what’s the most effective advertising medium to get as many visitors and buyers as possible? Yes, that’s correct – Facebook. 

Most consumers nowadays use Facebook to help them decide on their purchases, and many of them are now shopping directly through this social media giant.

Why Facebook Ads? 

When it comes to a cost-effective and efficient campaign creation process, Facebook Ads is an absolutely exceptional platform.   

How? 

For one, Facebook Ads offer a myriad of targeting options to ensure that a narrowly defined audience will see your advertisements based on demographics, location, interests, etc. Its user-friendly features allow you to manage your ad campaigns as effortlessly as possible.

Facebook also has the largest growing mobile audience, which means that you can reach out to as many potential customers as possible. With its extensive analytics, analyzing, and reporting, your ad performance can be less cumbersome, too. 

Facebook Ads tips for beginners

Here are some Facebook advertising tips and strategies to help you get started:

1. Develop a strategy, first and foremost. 

This is one of the most important Facebook Ads tips for beginners. You cannot afford not to pre-determine the following prior to setting up your new ad:    

–        The specific product or service you will be promoting

–        Target audience

–        Pain point – What’s the main problem of your target audience that your product/service can solve?  

–        Stage of the funnel your audience will be in  

These are the things that will help you develop a strong advertising strategy.

2. Determine an objective. 

The next thing in the Facebook Ads campaign creation process is choosing an objective. Is it for brand awareness, reach, driving traffic to your site, engagement, views, lead generation, e-store visits, or sales? Your precise objectives should align with your ad campaign goal. You should also consider split-testing your goals to smaller ones. For example, you can run a video campaign for both views and engagement to determine which objective helps you better achieve your primary goal. 

3. Pick a target audience. 

Who do you want to target your new Facebook Ad to? The targeting options on Facebook Ads are impressively wide (as also seen on marketing platforms such as Ads-Supply, Instagram Ads, etc.). For example, you can target specific users from your email list. You can also advertise to users who have interacted with your site before, to specific Facebook profiles or Instagram accounts, groups, etc. You can also use other targeting options, including demographics, location, and interests or behavior, to name a few.  

4. Decide where you want your ad to be displayed.

Next, it’s time to choose where you want your ads to be shown, for instance, which apps or devices they will be displayed on. You can decide whether to display ads on mobile only, desktop only, or both devices. You will also need to choose whether to show your ads on feeds, articles, streaming videos, stories, banners, etc. What’s great about Facebook Ads is that you can run ads with almost all placements possible (unless you run it as an Instagram Story Ad).

5. Set a pre-determined budget wisely.

Your budget will determine the number of people your ads will be shown to. It will also determine the number of days your advertisements will be displayed. Set a pre-determined budget wisely; otherwise, you might end up losing money as your ad campaign will keep on running even after you’ve reached (or not) your desired goal, and you might not even notice that.  

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