The e-commerce market continues to grow year after year. By 2021, the global e-commerce market will grow to USD 4.5 trillion. The reasons are the same: price and convenience. Let’s see why startups should consider eCommerce development for emerging markets.
The number of tools that make online shopping convenient is growing at an incredible rate. It’s quick to buy buttons and penetrates social networks. There are new fast payment methods and options for integrating search engines with IM are emerging, and so on. There are always new business opportunities in a growing market. Below are some of the trends that have emerged in the international e-commerce market and startups that are taking advantage of new niches for eCommerce application development.
Personalization of goods for buyers
Offline, the function of recommendations is performed by a sales assistant. It’s on-line, this is AI and technologies that help users not to waste time on endless searches for products. But it immediately gives out what they need in search results.
Online shopping personalization is the key to customer satisfaction. E-commerce sites are supporting this trend and are investing in personalization services to make the online shopping experience even better. This includes the problem of personalizing messages sent by e-mail. There is a special selection of products based on the user’s digital footprint. Or it’s a selection of products for up sale.
Those. the buyer stops wasting time studying clothing models that do not have the right size. In addition, the team is trying to form search results that are more suitable for a specific style. Considering that apparel and footwear marketplaces contain hundreds of thousands of positions. Such a scenario can already be considered not just a pleasant element, but a necessity.
And here is an example of a startup that is trying to solve the issue of personalizing a specific product item. Customly allows the user of the online store to customize their purchase.
E-Commerce Trends and Review of Foreign Startups Following Them
The faster the market consolidates, the less opportunity remains for price competition. Online retailers are moving towards new and different user experiences.
One of the main reasons people go shopping in traditional stores is the inability to see and try on a product. AR technology solves this problem. By 2020, the number of online stores using AR will reach 120,000 in the United States alone with https://fireart.studio/hire-ecommerce-developers/.
Providing consumers with a more personalized experience will enable online retailers to increase revenue. Companies use AR not only to improve customer experience. But also it’s to enable shoppers to test and research products the way they do when shopping in offline stores.
Here’s a great example of using computer vision. Some startups have developed an application that allows consumers to “try on” wallpaper on the walls of an apartment. They are using a phone screen, without leaving home.
To sum up
If you look at the display of your smartphone and see your room in the new wallpaper. While the room looks completely organic with all the furniture and interior items. The app will be launched on several DIY chains and will allow customers to re-select wallpaper and paint for their new apartment.
And one more example, which shows very well how actively this trend is developing. Voir.me offers online cosmetics stores to show how makeup will look on a specific person.
Personalization, work to improve UX and active use of the marketing opportunities of marketplaces are trends that will continue to influence the development of e-commerce. And in response to this, solutions appear tracking which, online retail can significantly improve communication with the audience.