Video testimonials are some of the best forms of content used for marketing. Every business is trying to acquire great client testimonials to improve brand credibility and to acquire new customers. Having a video testimonial on a website can make the visitors spend some more time, and a video in an email campaign can increase its opening rate by 19%. By now, you must have comprehended how powerful video testimonials are. And now, you might be looking for some tips on how to get great video testimonials from your customers and use them effectively for your business.
How To Create Great Video Testimonial Videos?
Prudent marketers know that investing in creating great video testimonials brings them the best return on investment. They try to make attractive and appealing video testimonials.
If you believe that your business offers the finest products or services on the market, you need to make your target audience believe in the same. And a video testimonial works as a piece of evidence that your business does what it promises. However, for presenting your video testimonial effectively in front of your target audience, it has to be presentable and effective.
How To Create Presentable And Effective Video Testimonials?
Before you start creating a video testimonial, you need to reach out to your satisfied customers and ask them to create testimonials for your brand. You can simply send them emails or give them a call to find out if they are willing to record a testimonial for your brand.
Remember that not everyone is comfortable facing the camera. And it’s always best to ask people who would like to welcome the opportunity and who will feel great representing your brand.
When you have a few customers ready to record testimonial videos for your brand, the following steps are to ask them to record videos and send them to you.
But there are a few problems you might face while asking your satisfied customers to record video testimonials. You cannot expect your happy customers to have knowledge of videography and hardware. Fortunately, a video testimonial service can help you with this.
What Is A Video Testimonial Service?
A video testimonial service or software is the easiest way to create video testimonials. The software has all the features to customize your videos, such as creating a striking video opener and adding a customized call to action at the end. Additionally, you can manage all the videos from the dashboard, add music to the videos, record, or upload videos from any device, and download the video in different formats.
Pro Testimonial is a great video testimonial service you can use for professionally produced video testimonials. Your customer can record video from their phone or camera and upload the information. You can generate a video collection link and can share that directly with your client. You can add your branding and publish the video just with a few clicks.
Why Video Testimonial Services Are Better Than Traditional Video Editors?
They Are Cost-Effective:
The first and foremost thing about video testimonial services is that they are cost-effective. When you hire a professional video editor, you need to pay then in every stage, including recording video and editing. If your customers record the videos independently, the editors still charge a considerable amount of money to edit the videos. On the other hand, video testimonial software is a cost-effective alternative to traditional video editors. You get a better return on your investment by subscribing to a video testimonial service.
They Are Easy To Use:
Video testimonial software is straightforward to use, even for those who don’t have any prior knowledge of video editing. The only thing you need to do is to record the video and upload it. The software has every feature to convert it into a professionally shot video. Additionally, when your customers record videos through video testimonial software, they can record them at their own convenience. Some people also fear facing a camera when it’s handled by a human. Pro Testimonial allows your customers to record independently, and there is no intervention of another human.
They Are Time Effective:
Remember that traditionally, when you shoot a video testimonial, you need to invest a lot of time in it. Plus, if you edit a video testimonial yourself, you need to put extra effort and time alongside that video recording. That is not the case when you use a video testimonial service. Recording and editing a video testimonial with Pro Testimonial just takes a few minutes, and you are all set with a branded video testimonial to share everywhere.
A Video testimonial software like Pro Testimonial is a boon for your business. You can create endless video testimonials for your brand and can also create videos for other marketing purposes. So, what are you waiting for? Start recording and give your marketing efforts a boost.